Rise of the Machines (Sort Of): How to Create a Digital Influencer and Watch Brands Line Up
Forget flesh-and-blood influencers with their diva demands and questionable sponsored posts. The future of marketing is here, and it’s pixelated.
That’s right, we’re talking about digital influencers – those AI-powered personalities who are taking social media by storm.
Before you start picturing clunky avatars and robotic voices, let’s be clear: Digital influencers have come a long way. With advancements in AI and 3D modeling, these virtual beings are becoming eerily realistic, boasting unique personalities, killer fashion sense, and a knack for engaging audiences.
But here’s the best part: You can create your own. That’s right, you can birth a digital being into existence and mold them into the ultimate influencer, tailor-made to represent your brand or conquer a specific niche.
Step 1: Build Your Bot from the Bits Up
First, you need to give your digital influencer a life (or at least a persona). What are their passions? Their quirks? Their unique selling points?
Craft a compelling backstory, define their style, and give them a voice that resonates with your target audience.
Next, it’s time to get visual. Use AI tools and 3D modeling software to create a realistic avatar that captures your influencer’s personality. Think about their facial features, their hairstyle, their wardrobe – every detail matters.
Step 2: Unleash Your Creation Upon the Social Media Masses
Now it’s time to unleash your digital influencer upon the world. Create profiles on all the major social media platforms and start posting engaging content that aligns with their persona and interests.
Think stunning visuals, witty captions, and interactive stories that keep your audience hooked.
And keep in mind, consistency is key. Just like with real-life influencers, you need to build a loyal following by posting regularly, engaging with your audience, and staying true to your influencer’s persona.
Step 3: Watch the Brands Come Knocking (or Sliding into Your DMs)
Once your digital influencer has amassed a decent following and established their authority in a niche, it’s time to monetize that pixelated perfection.
Reach out to brands that align with your influencer’s persona and offer them a unique marketing opportunity.
But here’s the kicker: You’re not just offering another influencer; you’re offering a customizable, controversy-free, and always-on-brand spokesperson.
No more worrying about scandals, PR nightmares, or diva demands. Your digital influencer is the perfect brand ambassador, ready to sing your praises 24/7.
Does This Work?
Take a look at these digital influencers and you be the judge:
- Lil Miquela: This CGI-created influencer boasts over 3 million Instagram followers and has landed deals with brands like Calvin Klein, Prada, and Samsung. She’s even graced the cover of magazines and released her own music.
- Imma: A virtual fashion model from Japan, Imma has collaborated with brands like Porsche, IKEA, and Dior. Her realistic appearance and trendy style have earned her a dedicated following and lucrative partnerships.
- Lu do Magalu: This Brazilian virtual influencer is a brand ambassador for Magazine Luiza, one of the largest retail companies in Brazil. She has over 6 million followers on Instagram and has appeared in TV commercials and music videos.
- Noonoouri: A cartoon-style digital influencer with a focus on fashion and luxury, Noonoouri has worked with brands like Dior, Versace, and Kim Kardashian’s SKIMS. She’s known for her distinctive appearance and advocacy for social causes.
- Shudu Gram: Created by a photographer, Shudu is a virtual fashion model who has been featured in campaigns for Balmain and Vogue. Her striking appearance and unique style have challenged conventional beauty standards and sparked conversations about representation in the fashion industry.
As technology advances and these virtual personalities become even more realistic and engaging, we can expect to see even more brands embracing them as marketing partners.
The Bottom Line:
Creating a digital influencer might sound like something out of a sci-fi movie, but it’s quickly becoming a reality in the world of marketing.
By combining cutting-edge technology with creative storytelling and strategic branding, you can build a virtual influencer that not only captivates audiences but also attracts big-name brands eager to tap into their digital magic.
