Are Guarantees LOWERING Your Sales?
Refunds cut into your sales, right?
Refunds cut into your sales, right?
I was talking to a guy the other day, and while I didn’t get all of the details of his business, I think I got enough that I can share it with you.
I have a theory that the #1 thing holding online marketers back from major success is being afraid to make mistakes, look stupid or just plain screw up.
I just clicked onto a webinar a few moments ago and I had to almost immediately leave to write you this quick note.
Your prospect opens your email…
Reads the first few sentences…
And then DELETES your email IN FRUSTRATION.
Why?